Ford’s new CEO tackles brand revitalisation in wake of Kuga recall

Ford Motor Company of South Africa (FMCSA) will lure South Africans back to the blue oval not with special deals or big promises, but by the steadfast improvement of every customer interface. When former CEO Jeff Nemeth departed FMCSA in 2017, he did so at the end of a seven-year tenure, and in the midst of a recall on the Kuga sports-utility vehicle, related to a series of thermal incidents.